This post is inspired by my talented friend Fleming, who is curious about the process of choosing a business name. Arguably one of the most important decisions when starting a business, she is right to seek advice. There are a couple of different approaches to choosing a name for your business, and a lot of factors to consider. Your industry, your target market and the future potential of your business should all be considered, as well as things like branding, a domain name and marketing possibilities. With these in mind, let’s take a look at some successful business naming methods.
