A web icon is the small symbol or picture displayed on the left side of a browser tab, in your bookmark menu and/or in the web address bar. Commonly called the ‘favicon’, short for favorite icon, the web icon can be a variety of file types and is recognized by most modern browsers. The icon is a small graphic with big impact; the presence of a unique icon helps viewers easily recognize your site among others, and increases brand recognition. Every major website has a recognized icon, and there is no reason your site can’t (or shouldn’t) have one too.
Archive for the ‘Tips & Tricks’ Category
Tips & Tricks: Icons
Tuesday, August 3rd, 2010Tips & Tricks: CMS
Thursday, June 17th, 2010CMS is short for Content Management System, a type of program that when used on the web allows designated website content to be edited without the need for writing or editing HTML code. This means that anyone who can operate a word processing program can edit the contents of a website if it is set up with a CMS.
Tips & Tricks: Web Fonts
Tuesday, June 8th, 2010![]()
With the recent release of Google’s Font API, this seemed an appropriate time to address web fonts in the Tips & Tricks section. Fonts used for the web are in some ways more limited than the fonts available for print or electronic design. Web safe fonts used to be dependent on each browser’s settings; today there are numerous ways to incorporate specialty fonts into your website. (more…)
Tips & Tricks: Traffic Reports
Wednesday, May 19th, 2010One of the best ways to track the effectiveness of your online marketing is with website traffic reports, or analytics. There are many resources for collecting website traffic data that vary widely in price and complexity. To get the most out of your website statistics, you should be tracking how the data reacts to various marketing campaigns and content changes within your site. Before you can get into advanced data analysis, though, you need some stats.
Tips & Tricks: Domains
Friday, May 7th, 2010Like the physical sign on a retail storefront, your domain name is one of the very first components of your business that a visitor to your website will see. Choosing a domain name should be a weighted and well thought out decision, based on numerous factors. First impressions are key in any business, and your domain name can either hinder or enhance your website traffic. When choosing your domain, there are a few important things to keep in mind.
Tips & Tricks: Sitemaps
Thursday, April 22nd, 2010One of the biggest buzzwords in web design and online marketing industries lately is SEO, or Search Engine Optimization. Thought by many to be a magic formula that will take your site straight to the top of Google search results, SEO actually involves a number of factors that can help boost your website rankings. Today I will address one tool that can help optimize your website for search engines: a sitemap.
Tips & Tricks: Passwords
Monday, April 5th, 2010In the ever-important realm of internet security, passwords are both a blessing and a hassle. With so many requirements, it’s no wonder most of us have a hard time remembering our encrypted secret codes.
Password must be at least 7 characters long and contain at least one of uppercase, lowercase and special character. Password may not contain in full or partial your username. You can not use a password that you have used in your past 5 password changes. Your password must be impossible for anyone anywhere ever to guess, hack, or otherwise figure out. Ever. In fact, make up a new word in a foreign language that has no meaning except in your own overloaded, confused and forgetful mind. And then remember it without writing it down or using it again for any other password-requiring login.
Yikes. With everything from your email, bank account, online photo gallery and favorite shoe store requiring a password these days, its easy to get them mixed up and confused. And while it’s tempting to use the same word in various forms for everything – Banana35, banana35, 35banana, bAnAnA1110435, and so forth – doing so jeopardizes the security of your online accounts, and can still be difficult to keep straight.
Tips & Tricks: Browsers
Wednesday, February 10th, 2010One of the little known plagues of web designers everywhere is browser compatibility. When you view a website on your computer you take for granted that the website will look the same no matter what computer, browser, platform, etc. that you view it in, right? Wrong. There are many variables involved in how a website will appear on your screen. Screen resolution (the size of your monitor), computer updates, browser type, browser updates…all of these things and more determine the appearance of any given website. As web designers we are faced with the challenge of not only creating for you the perfect website to best showcase your company, portfolio or extensive rock collection, but we must do so in a way that will allow an immense range of viewers to see it. Undoubtedly, the biggest obstacle in achieving this is browser variations.
Tips & Tricks: Color
Monday, December 21st, 2009Tips & Tricks is a section in which I will share some of the techniques and helpful hints of design that I have learned over the years. In doing so I hope to share more about the GetCreative design process, and help clients to get the most out of their websites. Today, we’ll start with choosing a Color Palette.
Winter scenes are made of a few color palettes unique to this time of year. There is the white and blue and silver winter wonderland that Mother Nature has bestowed upon us this week in central Virgina, and there are the reds, greens and golds of holiday decorations. Color has a greater effect on us that most people realize…colors can influence our mood, our appetite, and our opinions. This influence makes choosing the right colors for your website all the more important. (more…)









